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MAHMAL

AI-native media operations

MAHMAL

Turn natural language into media operations.

We’re building an AI-native operating layer for broadcasters — designed to coordinate production, graphics, playout, streaming, and publishing through voice or chat.

Media operations are still fragmented.

Broadcasters depend on disconnected tools, manual handoffs, and fragile workflows to move content from production to air.

One operation. Many systems.

Mahmal is being built to coordinate them as one operational workflow.

Tell Mahmal what needs to happen.

Illustrative workflow

From intent to coordinated execution.

Mahmal understands the request, prepares the workflow, requests approval for critical actions, coordinates the required tools, and monitors the result.

UnderstandPlanReviewApproveExecuteMonitor

Powered by AI-ready operational engines.

Mahmal coordinates a first-party media toolchain designed for agent-driven workflows.

MediaApp.proPre-launch · testing

Manage production, review, metadata, archive, and publishing workflows.

mediaapp.pro

easyGFX.proIn development

Create and control real-time broadcast graphics.

easygfx.pro

Playout.proIn development

Manage media, playlists, scheduling, storage, and on-air output.

playout.pro

myLive.proLaunched

Restream, distribute, deliver, and record live video.

mylive.pro

One instruction. One coordinated media operation.

Mahmal is the operating layer that connects human intent to execution — from production and graphics to playout, streaming, publishing, and archive.

Your team remains in control. Mahmal coordinates the work.

Global by design. Built to launch from the UAE.

Mahmal is being developed for broadcasters worldwide, with the ambition to establish and grow from the United Arab Emirates.

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AI-native media operations

MAHMAL

Turn natural language into media operations.

We’re building an AI-native operating layer for broadcasters — designed to coordinate production, graphics, playout, streaming, and publishing through voice or chat.

Media operations are still fragmented.

Broadcasters depend on disconnected tools, manual handoffs, and fragile workflows to move content from production to air.

One operation. Many systems.

Mahmal is being built to coordinate them as one operational workflow.

Illustrative workflow

“Prepare tonight’s bulletin, create the lower thirds, schedule it for 20:00, and stream it to our website and YouTube.”

Mahmal understands the request, prepares the workflow, requests approval for critical actions, coordinates the required tools, and monitors the result.

Powered by AI-ready operational engines.

Mahmal coordinates a first-party media toolchain designed for agent-driven workflows.

MediaApp.pro

Manage production, review, metadata, archive, and publishing workflows.

Pre-launch · testing

easyGFX.pro

Create and control real-time broadcast graphics.

In development

Playout.pro

Manage media, playlists, scheduling, storage, and on-air output.

In development

myLive.pro

Restream, distribute, deliver, and record live video.

Launched

Future third-party integrations — APIs + MCP.

One instruction. One coordinated media operation.

Mahmal is the operating layer that connects human intent to execution — from production and graphics to playout, streaming, publishing, and archive.

Your team remains in control. Mahmal coordinates the work.

Global by design. Built to launch from the UAE.

Mahmal is being developed for broadcasters worldwide, with the ambition to establish and grow from the United Arab Emirates.

Early access

Join Mahmal early access

Be among the first media teams invited to test Mahmal and help shape it around real broadcast workflows.

Where each engine stands

myLive.proLaunched
MediaApp.proPre-launch · testing
Playout.proIn development
easyGFX.proIn development
Mahmal AI orchestrationIn development

No spam. Only product updates and early testing invitations.