Broadcasters depend on disconnected tools, manual handoffs, and fragile workflows to move content from production to air.
Mahmal is being built to coordinate them as one operational workflow.
“Prepare tonight’s bulletin, create the lower thirds, schedule it for 20:00, and stream it to our website and YouTube.”
Mahmal understands the request, prepares the workflow, requests approval for critical actions, coordinates the required tools, and monitors the result.
Mahmal coordinates a first-party media toolchain designed for agent-driven workflows.
Manage production, review, metadata, archive, and publishing workflows.
Pre-launch · testing
Create and control real-time broadcast graphics.
In development
Manage media, playlists, scheduling, storage, and on-air output.
In development
Restream, distribute, deliver, and record live video.
Launched
Future third-party integrations — APIs + MCP.
Mahmal is the operating layer that connects human intent to execution — from production and graphics to playout, streaming, publishing, and archive.
Your team remains in control. Mahmal coordinates the work.
Mahmal is being developed for broadcasters worldwide, with the ambition to establish and grow from the United Arab Emirates.
Early access
Be among the first media teams invited to test Mahmal and help shape it around real broadcast workflows.
Where each engine stands